
Tina Fey is suddenly everywhere and she really wants you to buy stuff. Here she is as a lovably harried, not-quite-together but freely spending American Express user. Here she is tossing her improbably lustrous hair and being unironically effusive about the restorative properties of avocado and shea oil. Here she is on the cover of Elle looking molto elegante, her hot negligee-clad bod peeking out from a Max Mara coat, her acne scars carefully ’shopped out.
We no longer think of advertising as the first refuge of the hungry actor and the last refuge of the celebrity burnout. People used to make fun of Orson Welles debasing his artistic legacy for Paul Mason, but nowadays it makes perfect sense for Ben Kingsley to be the new Jaguar king or Martin Scorsese to flash his AmEx for the camera. It’s no secret that Tina Fey is a winner, but it’s one of her great triumphs that, as Liz Lemon on 30 Rock, she made us believe she wasn’t, complete with flashbacks to the character’s nerdy, dorm-bound, frizzy haired, D&D-playing origins. But now Liz Lemon has been put to bed, and Tina Fey seems quite at home in the winners’ circle and wants you to be aware of how great her hair is.
But winning isn’t that good for comedy, and now that we’re being made so acutely aware of what a winner Tina Fey is, I wonder how she plans to proceed. Something tells me her drive to make groundbreaking comedy is on the wane. She seems too comfortable in this new role of the ex-sitcom star who picks up a fat paycheck for a half-day commercial shoot, who gets to act with Paul Rudd in the occasional lukewarm rom-com, who puts on an evening gown and trades harmlessly celeb-skewering jokes with Amy Poehler at the Golden Globes.
And that’s fine, I guess. But I can’t help feeling a little let down by the feminist-as-consumer overtones of her new ventures, and by the fact that this very smart woman has decided to put her considerable powers to use selling hair dye. As a friend of mine put it, “How big does the sun-occluding pile have to be?” Celebrity endorsements and disposable movie roles are now just really efficient ways of keeping the pile growing, with no need to be burdened by any sense of personal compromise — not at all the way (for instance) Orson Welles used to accept silly, slumming roles just so he could finish shooting the Shakespeare adaptations no one else wanted to pay for, and then got shit-faced just to get through the humiliation of a commercial shoot. But Orson Welles was the has-been who ruined himself. Tina Fey is the quintessential having-it-all modern woman. Orson Welles’ drunken outtakes are an embarrassment. Tina Fey’s blooper reels are talk-show-worthy. Orson Welles carried his 350 lbs with laughable self-importance. Tina Fey moves through the checkout aisle with likable self-deprecation. There is no conflict anymore. There’s too much money to be made.





Most people I know who are of a certain age and care about music in a certain way hate the Eagles. By ‘a certain way’ I mean (or I think I mean) that they’re much more likely to appreciate attitude, originality, and raw talent than technical skill or palatability. So they might say, for instance, that the Sonics were geniuses but the Doors were hacks. They might say Johnny Thunders ‘invented’ punk but Led Zeppelin ‘destroyed’ rock. They might think Sparks underrated and Rush overrated.
On the eve of Prince’s July 4th Essence Fest show (which I didn’t have tickets for), I rewatched Purple Rain with some friends and was thunderstruck anew by the sexy, magnetic, eyeliner-wearing star of the movie.